FitWood is a Finnish company that manufactures beautiful and durable birch plywood products for an active lifestyle. Their products are designed to support the well-being of the whole family with nature-inspired design that fits every home.

Problem

FitWood's previous WooCommerce online store no longer met their growing needs. The online store suffered from performance issues, which affected both the customer experience and sales. Additionally, the WooCommerce platform did not offer sufficient tools for effective B2B sales management, complicating the service of corporate clients. The online store needed an update to support FitWood's expanding business objectives in both the consumer and corporate customer segments.

Implementation

When FitWood needed an update for their online store and to enhance their B2B sales, we were pleased to assist them on their journey towards a more functional digital platform. We executed a comprehensive data migration from WooCommerce to Shopify for FitWood, which enabled an even more seamless user experience for their customers. Additionally, we built a versatile B2B sales area that meets the needs of corporate clients and facilitates their purchasing processes.

Solution

After the implementation, the customer was very satisfied with their new online store and its possibilities. With the Shopify platform, FitWood was able to offer a better user experience to their consumer customers and expand into B2B sales. The flexibility and ease of use of the new platform were praised, and customers noticed the difference immediately. FitWood was able to focus even better on what is most important to them: providing natural and sustainable products that support an active and healthy lifestyle.

Summary

This project was an excellent example of how significant improvements in a client's business can be achieved with the right tools and the right team. We are proud to have been part of FitWood's story and to have helped them take their online store to the next level.

Services

Services we implemented for FitWood:

1. Data migration from WooCommerce to Shopify:

   • We migrated FitWood's online store platform from WooCommerce to Shopify to ensure better performance, reliability, and user-friendliness. This included all customer data, product descriptions, order and payment information, as well as inventory management data.
     
     

2. Optimization of User Experience:

   • We improved the user interface and navigation of the online store to ensure that customers can easily find and purchase the products they want. This included updates to the visual appearance as well as technical enhancements that sped up site loading times and improved the mobile experience.
     
     

3. Building a B2B Sales Area:

   • We created a new, versatile B2B sales area for corporate clients. This area is designed to facilitate the placement and management of larger orders, and it offers special features such as customized price lists, order customization options, and customer-specific discounts.
     
     

4. Analytics Integrations:

   • We also integrate analytics tools that enable FitWood to monitor the site's performance and make data-driven decisions in the future.
     
     

5. Meta Pixel, Google Ads, and Google Analytics integrations:

   • We installed Meta Pixel and Google Ads tracking codes on the online store so that FitWood can target its advertising more effectively and track conversions. With Google Analytics, FitWood can analyze website traffic and user behavior more precisely, which helps in optimizing marketing efforts and creating targeted campaigns.