GRLSWIRL strengthens its market position with a new online store

GRLSWIRL succeeds with the e-commerce reform and strengthens its position in the international market

Despite the tight schedule, we helped GRLSWIRL successfully renew its online store. The online store implementation of the world's largest women's skate community focused on growing the business by improving user-friendliness and streamlining the shopping experience.

The reform has opened doors to new possibilities, as soon after GRLSWIRL announced that it will start international cooperation with Roxy. The partnership between a global sportswear manufacturing company and the skate community has brought GRLSWIRL more visibility and strengthened the brand's position in the international market.

Who is GRLSWIRL?

GRLSWIRL is a community of skateboarding women founded in 2018. The community's mission is to connect people worldwide by creating community through skateboarding.

In just a few years, GRLSWIRL has grown from a handful of founding members to a global community with hundreds of thousands of members around the world. GRLSWIRL is active in Venice, Paris, Lisbon, New York and San Diego, among others, and the list is constantly growing.

GRLSWIRL has collaborated with many world famous brands including Google, Facebook, AIRBNB, Levis, Dickies, Subaru, Samsung, LYFT and Roxy. At the same time, the world's largest women's skating community has collected extensive mentions from NBC News to Oprah Magazine.

GRLSWIRL's vision is to create a network consisting of several skate communities where everyone is welcome regardless of background. The purpose of local and online communities is to empower members and positively influence people through skateboarding and grassroots social work.

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