For HR professionals +400 job seekers with digital marketing

Mestarit Henkilöstöpalvelut Oy is a personnel service that knows the ins and outs of the construction industry, which turned to us when they wanted to renew the look of the brand and website and speed up recruitment.

In addition to just revamping the website, we sharpened the company's communication and created a strong employer brand, which together help Masters find and hire the right people for the right positions faster.

During our continued cooperation, we have brought more than 400 new job seekers to Mestarei. The goals of acquiring more hired labor and growing the business were exceeded with just a couple of months of marketing.

Achievement

Mestarit Henkilöstöpalvelut Oy decided to contact us because the personnel service wanted to increase the number of its temporary workers and promote its business without unnecessary delay.

We immediately set about renewing the brand look and creating a strong employer brand, with which we repositioned the company and told potential customers about the personality, values and purpose of Mestarei. By sharpening our communication, we were able to create the desired image and help HR recruit the right people for the right positions quickly in the future.

Since a strategically designed website is the core of sales and customer acquisition, we built Mestarite's new website to fully serve the goal of recruitment. We also focused on creating the site's most user-friendly and visitor-directing structure. In addition, we installed interactive bots that encourage both job seekers and companies needing temporary labor to leave their contact information easily and effortlessly.

In order for the website to appear at the top of the search engine results and to be as agile as possible to use, we performed comprehensive search engine optimization and speed optimization and made sure that the site also works flawlessly on mobile. Finally, we produced the contents for some of the recruitment pages in cooperation with the personnel service, and we also started implementing successful Instagram, Facebook, and Google advertising.

Score

In just the first two months, we were able to obtain a total of 240 job applications for Masters, which far exceeds the goals we set together.

We reached interested people with successful Facebook and Instagram ads (128 applicants), interactive bots installed on the site (67 applicants) and high-quality keyword advertising (81 applicants). Our social media ads alone reached a total of more than 350,000 people.

In addition to this, the new site appears high in the organic results of search engines, which means that potential customers find Masters daily even without paid advertising.

Thanks to our comprehensive marketing, Mestarit has been able to speed up its recruitment, improve its competitiveness in the market and grow its business considerably in the short term. Currently, the personnel service has 160 temporary workers in the field and the company's turnover exceeds 8 million euros.

Our cooperation with Mestarei is currently continuing with search engine optimization and digital advertising, with which we aim to further increase brand awareness and ensure that people apply for open jobs whenever they are available.