We emptied the stocks of Asentee SUP boards in just one month. The story begins with Asentee and Growly's sudden collaboration.
Attitude approached us, Growly, with a special challenge. Their stock had to be moved to a new address, but moving the full stock would have been inconvenient. So our task was to empty the warehouse of SUP boards.
When we started marketing measures for Asente, we noticed that their marketing platforms were only in the beginning stages, and the successes could not yet be verified in numbers. So we started building almost from scratch. The beginning was challenging and it took time to get results. However, after about a week of efforts, the first boards found their owners, and after that the work went much easier.
Here are the results in brief:
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Period: May-June 2023
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The inflatable SUP boards were sold out
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ROAS i.e. return on advertising: 1173%
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Advertising platforms used: Meta (FB & IG)
This has been a great and educational experience for us. The whole project has shown how significant an impact well-planned and implemented marketing can have.
Ice:
Riva Clothing - Google advertising with 940% advertising revenue
Ahonen Taimisto: Seedlings with 11x advertising revenue - Exceeding targets