At Growly, we focus on people-oriented marketing, where the customer is at the center
We believe, or actually know, that by helping real people find good products, we also help them improve their own quality of life. We don't focus on marketing only a product or service, but we want to help people find solutions to their problems, an easier life and a better lifestyle.
In our opinion, this is what marketing and all business operations in general should be based on.
"We want to understand our client's business, and especially our client's client. In order for marketing to be successful, we need to fully understand what the client company's audience thinks, does and feels." - Marketing expert and partner Paavo Tamminen
How is human orientation reflected in Growly's marketing?
People-oriented marketing succeeds by going back to the basics, which are often forgotten in the fast-paced digital world.
In the online world, visibility is absolutely important, but it alone is not enough. It must also help, inspire, excite, generate value and entertain. The customer must be interested, committed and remember the company positively. "Just some advertisement" to get "just some visibility" doesn't help with that.
It affects all aspects of the company's marketing strategy, from the website to the online store purchase process and social media ads, as well as the level at which customers are addressed.
What sets your product apart from all the other, thousands of options? Are you attracting customers to you because they identify with your values, fall in love with your brand personality, and get something from you that thousands of other, faceless companies don't offer?
When you want to reach the audience personally in the digital world, where the consumer is constantly bombarded with endless information, you have to put these things and the customer experience first.
How is human-oriented marketing reflected in the results of the client company?
At Growly, people-orientation is not only visible in marketing, but also with customers. At us, people-orientation is included in all our activities.
We care about our customers. We genuinely want to help our customers increase sales and their own business. In addition, we want to be transparent in our operations, for example by reporting results regularly.
As an example, we can also highlight the fact that with Growly, the customer never calls the switchboard, but the right people can be reached immediately. The phone is always answered by someone who really knows and decides on things.
"We've been at both ends of the table, and we know the feeling when you can't get in touch with the right person. It's frustrating. We want to serve customers the way we want to be served ourselves." , SpongeBob states.
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