Shopify price - what does Shopify cost?

The popularity of online shopping continues to grow in Finland. According to Paytrail, online shopping no longer focuses only on goods, but also buying services online is increasingly common.

An entrepreneur who wants to be successful should make the online store a source of competitive advantage at the latest at this point, and Shopify offers an efficient, flexible and easy-to-use option for that.

But like every e-commerce platform, Shopify has its price.

And in order for the budgeting of the online store to be as realistic as possible and the operation on a productive basis right from the start, the price of Shopify and other "hidden costs" must be fully known to the entrepreneur.

So let's take a closer look at Shopify's price structure, taking into account other costs of running an online store, such as transaction fees and marketing.

Shopify price - how much does an online store cost in Finland?

1. Shopify's service fees

Shopify's lowest cost structure is made up of service packages, the prices of which vary according to the required features. The cheapest Shopify Basic package is currently available at the price of 32 euros/month, and it offers all the basic features that are sufficient for those just starting out in e-commerce.

The middle and premium level service packages for Shopify and Advanced Shopify will cost 92 euros or 384 euros / month. These packages offer additional features and lower transaction costs, making them a more functional and affordable option as sales grow.

Shopify has changing campaigns, and at the moment you can try the platform for free for three days, after which the package continues for €1/month for the next three months.

2. Transaction costs and payment processing costs

Shopify's price should also take into account transaction fees charged for sales.

A 1.6% + €0.25 fee is charged for the Basic Shopify order, while the fees for the Shopify and Advanced Shopify service packages are 1.5% + €0.25 and 1.4% + €0.25. The costs of cash, bank transfer and cash on delivery sales differ slightly from these.

Payment processing costs also vary depending on the payment method, for example the service fee of a Visa card may differ from the service fee of another card.

However, the most common way to pay in Finland is online bank payment. Online bank payments can be activated via Paytrail together with other payment methods (card payments, mobile payments, Apple Pay, invoice and partial payment).

For example, for a beginner entrepreneur, Paytrail costs €14.90/month and transaction costs €0.50/pc + 3.25%, or if the payment method is a company invoice, €3/pc + 3%.

3. Additional features and applications

Shopify offers countless additional features and applications that can be used to customize the functions and appearance of the online store, or, for example, to automatically translate texts into all desired languages.

Since add-ons can be free or cost a few euros or even hundreds of euros per month, the need for them in the online store should be taken into account before implementation.

Many plugins offer a basic version for free, but paid versions are often more functional and necessary for a larger online store.

These also affect the final price of the Shopify online store

In addition to Shopify's own price tag, the online store administrator has other costs, such as:

Domain and email

Shopify's service fee covers the cost of the web hotel, i.e. the hosting service, but you have to pay for the domain separately.

A domain ending in .fi can be purchased from many different service providers, such as the Finnish company Zoner . The prices of domains vary, but usually the annual costs are around 10-30 euros.

You can't get e-mail directly from Shopify, so you can get it from Google, for example, starting at €5.75 / user / month.

E-commerce development

Creating an online store that offers a unique and seamless customer experience can be significant in terms of costs. The price of a Shopify online store varies widely, depending on who implements it. In practice, prices range between a few hundred euros and tens of thousands of euros.

However, quality online shopping is usually not cheap, and on the other hand, even a really high price does not always automatically guarantee quality. Building the store itself can be challenging, especially without experience in online store development.

However, from us you can get a high-quality online store at a reasonable cost. We invest in your online store standing out from the crowd and offering a first-class customer experience. So you don't need to spend a lot of money to get a store that works and trades from day one.

By choosing us, you ensure that you get value for your money and an online store that not only looks good, but also guarantees effective sales results.

Legal matters and contracts

Consulting a lawyer is sometimes recommended when drafting online store privacy policies, delivery and return terms, or service terms. Lawyer fees vary, but they are usually 150-300 euros per hour without VAT.

Especially in regulated industries, it is not worth taking the risk of using a ready-made/free base, as the consequences can be fatal. However, if you do this, make sure that the base is really freely available and that you carefully tailor it to suit your own activities.

Marketing and advertising

You have to remember to include the marketing costs in the Shopify price as well, which is an ongoing cost item, especially if you want to achieve sales. Without effective marketing, no one will find your online store.

Marketing costs are made up of many different areas, such as Facebook and Instagram advertising , Google optimization , Google advertising and email marketing. Brand design is also part of marketing.

These services have their own cost structures, and prices can vary based on the platform used, your budget, and whether you do the marketing yourself or hire someone to do it for you.

For example, outsourcing social media advertising to an office can usually start from a few hundred euros, but prices vary by office and platform. Of course, hard skills also have their price.

For example, Growly has achieved 11x more sales for Ahonen Taimisto compared to advertising costs and emptied Asente's warehouses with 1173% advertising revenue , and we can definitely help you achieve your goals.

Alternatively, you can also read our guide on online store digital marketing .

Is Shopify expensive or cheap?

Also familiarize yourself with our online stores and our customer reviews .

The price of Shopify is not limited to the service fees paid for using the platform. You can add to the list, for example, transaction and payment processing costs, domain fees, e-mail services, possible legal services and mandatory marketing and advertising costs.

So running an online store is really not free. Still, Shopify stands out as the best option for online stores of all sizes due to its performance and ease of use. The platform's flexibility and scalability enable efficient growth, as it is designed to facilitate the management and development of your business.

Another good option for running an online store is WordPress/WooCommerce . Regardless of the chosen platform, a fast and seamless online store is key when aiming for significant sales.

Although the price of Shopify may seem high at first, it includes many essential features and services that are often hidden in cheaper platforms. In these, limited functions, weak information security and non-existent support can also become a problem.

If you choose an option that seems cheaper and later switch to Shopify or another higher quality platform, you may end up paying more in total costs and losing valuable time and money. The price of Shopify will then no longer seem very high.

By investing in a high-quality online store platform and implementation, you can improve your own growth opportunities and thus also ensure that your online store meets the needs of your business in the long term.

Our digital agency is specialized in developing Shopify online stores that convert efficiently from day one, the design of which does not require paying a fortune.