Vanelja's online store offers wellness inspiration and creative solutions for healthy eating and well-being.

Although Vanelja had inspiring products ready, the visitors to the online store did not convert into buyers often enough.

When we met the social media influencer Vanelja, we conducted a comprehensive assessment of the situation at that time and developed a plan to improve the conversion rate of the online store.

Implementation

A social media influencer with over 150 thousand followers, Vanelja, contacted us because the visitors to the online store often did not convert into buyers. Although Vanelja had inspiring products, there were other issues with the implementation of the online store.

We arranged a meeting with Vanelja, during which we went through the current situation and the online store's analytics in more depth. Since our goal was clear (improving the online store's conversion rate), we got to work immediately.

When we started the process, we first improved the online store section. We added purchase paths to the store, including the product page, shopping cart, and checkout. We also transformed the former blog-like homepage into a format suitable for an online store. Finally, we added product sliders, making it easy for site visitors to navigate to the online store from the end of a blog article they have read.

Results

After several months of collaboration, we have increased Vanelja's online store conversion by 200%. Previously, the online store's conversion rate was about 0.6%, but thanks to conversion optimization, it has risen to the current 1.8-2.4%.

The conversion rate is the percentage that measures the transformation of website visitors into customers. For example, a 2% conversion means that out of 100 visitors, 2 make a purchase decision.

Read Vanelja's comments on our activities:

"Collaboration with Growly was very smooth and things progressed at a good pace. Responses to emails came quickly, and the work was completed within the agreed schedule, if not sooner. It was a pleasure to entrust my website and online store to capable hands. Growly's professionalism was evident in everything they did."

- Virpi Mikkonen, Vanelja