Aarrelabel – Shopify platform renewal and B2B solutions to improve business

Aarrelabel, founded in 2011, is a clothing brand from Pirkanmaa that combines carefully selected materials and own production. In 2016, with the change of ownership, Aarrelabel was joined by a sewing company owned by the Keski-Vähälä sisters, Black Moda Portugal Lda, which handles the planning, cutting and sewing of clothes.

Problem

Aarrelabel's previous WooCommerce online store had come to the end of its life cycle. Growing traffic volumes and technical challenges of online shopping, such as reduced stability and performance, made the customer experience difficult and hindered business. The online store could no longer withstand larger loads, and the house of cards began to fall apart when the traffic increased.

Achievement

We implemented a data migration from WooCommerce to Shopify for Aarrelabel and built a new, more stable and more efficient Shopify online store. In addition, we created a functional B2B side that enables business customers to do business and place orders smoothly. The new online store is designed to support both consumer and business customers, so that Aarrelabel can serve all its customers better.

Solution

With the new Shopify online store and B2B solution, Aarrelabel is now able to handle higher volumes of traffic without technical problems. The online store offers a modern and smooth shopping experience for both consumer and business customers. This optimization has improved the flow of business and made the ordering process more efficient, supporting Aarrelabel's growth and goals.