Why does a company's homepage have to be good?
A company's homepage is more than just a digital business card. Homepages are not just a facade, they are your business online.
When a potential customer has a need, the Purchase Process begins with searching for information on the web. When the products and services are similar, the strongest in the competition is the company with the best web presence and customer experience on its website.
Even if your company doesn't sell directly online, it's likely that your customers are also comparing options on Google. For this reason, high-quality websites play a key role in growing every company and sales.
What are the benefits of good websites?
A good homepage ensures that your customers A) find your company and B) choose your product or service over your competitor's product or service.
Even the best websites will not increase sales by themselves if no one can find them. However, a high-quality, well-made homepage has a better chance of ranking high in Google's organic, i.e. natural, search results.
When a potential customer arrives at the website by clicking on an organic search result or, for example, an ad, it is the home page's job to get them interested and turn the potential into a sale. This is possible when the customer is offered the best possible experience and all obstacles to buying have been removed.
It is generally difficult for poorly designed company websites to gain visibility online and generate sales from the traffic arriving there.
Inefficient websites cost money and time
- A mere business card page does not convert visitors and potential customers into paying customers, and the company loses time and money
- Poorly optimized homepages often lead to driving traffic with expensive advertising campaigns without results, because the homepage doesn't know how to sell
- Inefficient homepages require more resources to acquire customers, such as ineffective advertising campaigns on Facebook and Google
- Low-quality homepages and content often lead to time-consuming, repeated contact requests and inquiries that do not lead to a purchase
The company does not have a website = the company does not exist
If there is no website, there is no business. It's that simple.
Homepages ensure that the company can be found online. High-quality, well-executed websites also build trust in the business.
A potential customer gets their first impression of you through your homepage. High-quality websites offer the information needed to make a purchase decision, convincing the customer to choose your product or service.
Company homepages not only provide information, but also differentiate you from your competitors and strengthen your brand identity and expertise.
The company's website is like a free sales team, ready to serve customers 24/7 - every day of the year
Home pages are practically like your own free sales team that serves customers 24/7 every day of the year. Websites should be seen as a long-term investment that pays for itself many times over.
When marketing a company, you should not rely solely on social media, as its reach can vary greatly. Some accounts are also not the property of the company, and the sales channel can practically be lost at any time.
The best approach is to use social media to direct traffic to the home page, where the sale to the customer continues. In this way, the company has a strong foundation in its own management, and sales and business are not dependent on external platforms.
Do you need a high-quality company website?
Homepages are not just a digital business card, they are a window to your brand, product or service and the value you provide to your customers. They play a key role in sales and the success of your business online and offline.
So it's really not worth saving on the quality of the company's website.
When you want effective homepages for your company, fill out the form below. In a relaxed meeting, we will talk about your needs and goals and how to achieve them.
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