Puustjärvi Kello ja Kulta – A traditional watch and jewelry store to a new level

Puustjärvi Kello ja Kulta is a traditional Finnish jewelry and watch store that has been offering quality watches and jewelry for decades. Their products represent quality and elegance, and Puustjärvi is known for its reliable customer service.

Problem
Puustjärvi used the old Nethit online store (now Confirma), which no longer met today's requirements. The online store's upgradeability was weak, and it suffered from constant technical problems, which negatively affected the customer experience. In addition, the effectiveness of marketing was weak, which slowed down the growth of online shopping.

Achievement
We built a completely new Shopify online store in Puustjärvi and implemented data migration from Nethit to Shopify. The new online store is not only visually attractive, but also technically reliable and updatable. We also installed a Shopify POS system to improve the checkout functions of the store. In addition to this, we have implemented comprehensive marketing for Puustjärvi with the help of Meta and Google advertising, YouTube campaigns and search engine optimization (SEO).

Solution
The new Shopify online store has brought a significantly better customer experience and technical reliability to Puustjärvi. Managing the online store is now easier, and thanks to the upgradeability, Puustjärvi can develop its operations flexibly. Shopify POS has made the store's checkout functions more efficient and improved customer service. Continuous marketing measures have helped increase visibility and sales, making Puustjärvi's digital business even more competitive.

Customer comments
"Cooperation with Growly has been smooth and professional. The renewal of the online store and the transition to Shopify has been a great relief for us, and we are particularly satisfied with its functionality. The POS system has also brought significant added value to the operation of our store. Marketing campaigns have improved our visibility and brought results that are directly visible on sale."